Practical analysis on water industry go-to-market strategy, AI adoption, municipal utility sales, and technology commercialization.https://hydroknowledge.com/en-usHydroKnowledgehttps://hydroknowledge.com/insights/ami-water-utility-rollouts/https://hydroknowledge.com/insights/ami-water-utility-rollouts/Vendors pitch AMI as a meter project. The utilities that succeed treat it as an enterprise IT, customer experience, and staffing project from day one.Fri, 01 May 2026 00:00:00 GMTAMIwater utilitiestechnologyinfrastructureoperationsAdam Tankhttps://hydroknowledge.com/insights/pricing-your-water-tech-pilot/https://hydroknowledge.com/insights/pricing-your-water-tech-pilot/Free pilots feel generous and burn cash. Paid pilots feel demanding and qualify deals. Shared-savings sounds clever and rarely closes. Here's how to choose.Mon, 27 Apr 2026 00:00:00 GMTsalespilotsGTMwater technologypricingAdam Tankhttps://hydroknowledge.com/insights/epa-water-cybersecurity-mandate-practical-guide/https://hydroknowledge.com/insights/epa-water-cybersecurity-mandate-practical-guide/The EPA's water cybersecurity mandate has been rewritten, withdrawn, relaunched, and sued. What's law today, what's voluntary, and what to do either way.Thu, 23 Apr 2026 00:00:00 GMTcybersecuritywater utilitiesEPAregulatoryAWIAcomplianceAdam Tankhttps://hydroknowledge.com/insights/selling-water-tech-through-engineering-consultants/https://hydroknowledge.com/insights/selling-water-tech-through-engineering-consultants/Most water tech founders sell direct to the utility and wonder why nothing moves. The decision was made upstream, inside an engineering consultant's report.Mon, 20 Apr 2026 00:00:00 GMTengineering consultantswater utilitiessalesGTMwater technologyAdam Tankhttps://hydroknowledge.com/insights/oracle-unifier-fusion-water-utility-erp/https://hydroknowledge.com/insights/oracle-unifier-fusion-water-utility-erp/Oracle Unifier and Fusion show up on more water utility shortlists every year. What each one does, where they overlap, and what integrating them takes.Sun, 19 Apr 2026 00:00:00 GMTOracleERPwater utilitiescapital programstechnologyAdam Tankhttps://hydroknowledge.com/insights/iou-vs-municipal-utility-selling-procurement/https://hydroknowledge.com/insights/iou-vs-municipal-utility-selling-procurement/How investor-owned utilities (IOUs) run strategic sourcing, MSAs, and preferred-vendor programs, and why IOU procurement looks nothing like municipal.Sat, 18 Apr 2026 00:00:00 GMTwater utilitiessalesgo-to-marketprocurementstrategic sourcinginvestor-owned utilitiesAdam Tankhttps://hydroknowledge.com/insights/how-water-utilities-make-buying-decisions/https://hydroknowledge.com/insights/how-water-utilities-make-buying-decisions/If you've ever wondered why selling to a water utility takes so long, this is the answer. Understanding procurement is the first step to navigating it.Fri, 17 Apr 2026 00:00:00 GMTwater utilitiesprocurementgo-to-marketsalesAdam Tankhttps://hydroknowledge.com/insights/ai-in-water-treatment-whats-real/https://hydroknowledge.com/insights/ai-in-water-treatment-whats-real/Water utilities are being flooded with AI pitches. A framework for separating what works from what wastes your budget, from someone who's evaluated hundreds.Tue, 14 Apr 2026 00:00:00 GMTAIwater utilitiestechnologydigital transformationAdam Tankhttps://hydroknowledge.com/insights/what-makes-a-great-water-technology-demo/https://hydroknowledge.com/insights/what-makes-a-great-water-technology-demo/The demo is the highest-stakes moment in a water technology sales process. What separates the demos that advance deals from the ones that stall them.Sun, 12 Apr 2026 00:00:00 GMTsalesdemoswater technologygo-to-marketAdam Tankhttps://hydroknowledge.com/insights/how-to-sell-to-water-utilities/https://hydroknowledge.com/insights/how-to-sell-to-water-utilities/Selling technology to municipal water utilities is unlike any other market. What actually works, from someone who's been on both sides of the table.Fri, 10 Apr 2026 00:00:00 GMTsalesgo-to-marketwater utilitiesB2GAdam Tankhttps://hydroknowledge.com/insights/water-industry-content-strategy-that-generates-leads/https://hydroknowledge.com/insights/water-industry-content-strategy-that-generates-leads/Most water companies publish content nobody reads. How to build a strategy that earns credibility, trust, and a steady flow of inbound from the right people.Thu, 09 Apr 2026 00:00:00 GMTmarketingcontent strategywater technologylead generationAdam Tankhttps://hydroknowledge.com/insights/water-industry-conferences-which-ones-matter/https://hydroknowledge.com/insights/water-industry-conferences-which-ones-matter/There are dozens of water industry conferences every year. Most aren't worth your time or your budget. Which ones to actually attend, and how to work them.Tue, 07 Apr 2026 00:00:00 GMTwater industryconferencesnetworkinggo-to-marketAdam Tankhttps://hydroknowledge.com/insights/water-utility-workforce-crisis-technology-adoption/https://hydroknowledge.com/insights/water-utility-workforce-crisis-technology-adoption/The water sector is losing a generation of operators to retirement. How staffing pressure is reshaping which technologies utilities actually buy.Sat, 04 Apr 2026 00:00:00 GMTwater utilitiesworkforcetechnologyoperationsAdam Tankhttps://hydroknowledge.com/insights/how-to-position-your-water-company/https://hydroknowledge.com/insights/how-to-position-your-water-company/Most water technology companies sound the same. A framework for positioning and messaging that differentiates you in a market built on credibility.Wed, 01 Apr 2026 00:00:00 GMTmarketingbrandingpositioningwater technologyAdam Tankhttps://hydroknowledge.com/insights/pilot-to-procurement-moving-water-technology-deals-forward/https://hydroknowledge.com/insights/pilot-to-procurement-moving-water-technology-deals-forward/Getting a pilot is the easy part. Converting it to a contract is where most water technology deals stall. How to design pilots that actually lead somewhere.Tue, 31 Mar 2026 00:00:00 GMTsalespilotswater utilitiesgo-to-marketAdam Tankhttps://hydroknowledge.com/insights/water-tech-startup-fundraising-what-investors-look-for/https://hydroknowledge.com/insights/water-tech-startup-fundraising-what-investors-look-for/Raising for a water technology company is nothing like raising for a SaaS startup. What investors in this sector actually want to see, and what kills deals.Tue, 24 Mar 2026 00:00:00 GMTfundraisingwater technologystartupsinvestorsAdam Tankhttps://hydroknowledge.com/insights/digital-twins-water-utilities-plain-language-guide/https://hydroknowledge.com/insights/digital-twins-water-utilities-plain-language-guide/Digital twins are one of the most overhyped phrases in water right now. What they actually are, what they can't do, and how to think about investing.Thu, 19 Mar 2026 00:00:00 GMTdigital twinswater utilitiestechnologyinfrastructureAdam Tankhttps://hydroknowledge.com/insights/pfas-water-industry-what-utilities-need-to-know/https://hydroknowledge.com/insights/pfas-water-industry-what-utilities-need-to-know/PFAS contamination is the biggest regulatory challenge in water today. What the deadlines mean for utilities under the gun and the vendors building solutions.Thu, 12 Mar 2026 00:00:00 GMTPFASwater qualityregulationwater utilitiesAdam Tankhttps://hydroknowledge.com/insights/water-infrastructure-funding-iija-epa-grants/https://hydroknowledge.com/insights/water-infrastructure-funding-iija-epa-grants/The Infrastructure Investment and Jobs Act put billions into water. What's available, who qualifies, and how utilities and tech companies actually access it.Thu, 05 Mar 2026 00:00:00 GMTfundingwater utilitiesinfrastructureIIJAAdam Tank